Free Dental SEO and AI Search Audit
We audit how your practice shows up on Google, Google Maps and AI answers like ChatGPT and Google AI Overviews, then show you what to fix first.
- Free audit of your website, Google and AI answers
- A prioritised fix list, walked through on a call
- A scoped quote only if you want us to do the work
Free. No obligation to hire us.
Built for dentists
Australian-based, in Sydney
Hands-on implementation
Patients are searching. The question is whether they find you.
Before a patient calls, they search first: on Google, on Google Maps, or by asking an AI assistant.
Google Search
A patient searches “dentist near me” and picks from the results. We improve your website so it answers what patients search for.
Google Maps
A patient checks the map first, looking at distance, hours and reviews. We keep your Google Business Profile complete, so you show up there too.
AI search
A patient asks an AI assistant which dentist to book. We make your practice's information clear enough for AI tools to find and recommend.
See where you stand before you spend anything.
Free
AI search audit, with recommendations
A scoped quote only if you want us to do the work.
- You keep the audit and the fix list, whether or not you hire us.
- A quote only if you ask for one.
Why it's free
The audit shows what is holding your practice back on Google, Google Maps and AI answers. We'd rather show you than tell you. If you want us to do the work, we scope it and quote it. If not, the fix list is yours.
How it works
You tell us about your practice
Your name, email and website. That is all we need to start.
We audit your setup
Your website, your Google Business Profile, and how Google, Google Maps and AI tools like ChatGPT and Google AI Overviews answer for your patients.
We walk you through it
On a call, we go through what we found and a prioritised list of what to fix first, in plain language.
You decide what happens next
Fix it yourself, or have us do it.
A scoped quote, if you want one
If you want us to do the work, we scope it and send a quote. If not, the fix list is yours.
You decide what happens after the call.
What the audit covers
Your website
What stops your site answering the questions patients search for, and the technical issues behind it.
Google and Maps
How your Google Business Profile and listings look to a patient comparing practices.
AI answers
What ChatGPT and Google AI Overviews say when a patient asks for a dentist.
Fix list
What to fix first, in order, in plain language.
Is this a fit?
This works if you
- Want more patient enquiries
- Have capacity to take on patients
- Want to know what is holding your practice back online
- Would consider having us do the fixes
Not a fit if you
- Are already at full capacity
- Already have an agency doing this work
- Need guaranteed rankings or patient numbers
Companies we have worked with
Who you'll work with
Aaron Henry
Founder, Opal
You'll work directly with Aaron Henry, Opal's founder. Aaron was an allied health practitioner for 9 years and ran a multidisciplinary clinic in Auckland, New Zealand.
He then founded a health tech company, and later worked in sales and marketing for an emerging practice management software company and for HubSpot, the CRM. That work took him inside how many different businesses use software to find new leads, turn them into customers, and build systems that help them grow faster and more sustainably.
FAQ
What does Opal work on?
Your website, your Google Business Profile and your directory listings, so search engines and AI tools can find you.
What is in the free audit?
We look at your website, your Google Business Profile and how you show up on Google, Google Maps and AI answers such as ChatGPT and Google AI Overviews. You get what we found and a prioritised fix list.
Is it really free?
Yes. The audit, the walkthrough call and the fix list cost nothing. If you want us to do the work, we scope it and send a quote. You can say no.
What happens on the call?
We walk you through what we found and what to fix first. If you want us to do the work, we scope it and send a quote afterwards.
What does it cost if you do the work?
It depends on scope, so we quote it after the audit, not before.
How quickly does SEO work?
AI visibility can shift within weeks. SEO usually takes a few months to show its full effect. That's why we don't promise a date.
Can you guarantee rankings?
No. Nobody can control Google or AI results. We can promise the work, and show you exactly what changed.
What access do you need?
For the audit, just your website address. If you hire us to do the work, access to your website, Business Profile and Search Console, plus one contact who can approve changes.
Does this include Google Ads?
Not by default. Our work is your website, Business Profile and directory listings. If you want Google Ads as well, we can add it on as an optional extra.
Do you rebuild websites?
We work on your current website. If it needs a rebuild, we'll quote that separately as an optional add-on.
Will results be the same for every practice?
No. Results vary by practice, and search conditions change. We don't guarantee rankings, AI mentions or new patients.