Patient acquisition: strategy and cost
What brought patients into my own clinic, what a directory or paid search costs, and why the retention stat everyone quotes overstates itself.
Resources
Resources
Practical guides on putting AI to work in Australian and New Zealand healthcare businesses. Written by the team at Opal.
Guides from Opal
Local SEO for medical and allied health practices
How AU/NZ clinics rank locally: Google Business Profile, reviews within AHPRA's rules, NAP consistency, and which directories are worth it.
AI in healthcare: privacy, regulation and ethics in AU/NZ
What the Privacy Act, RACGP's new F11 standard and vendor indemnity clauses actually require before patient data goes into an AI tool in Australia or NZ.
Rolling out an AI scribe across your practice
How to get an AI scribe actually used: consent, policy, PMS setup, training, and the 30, 60 or 90 day follow-up almost nobody pays for.
Healthcare SEO: a guide for Australian clinics
How Google actually ranks a clinic website, what AHPRA limits in your content, and what to do yourself before you pay anyone.
Conversational AI in healthcare: what actually works
What conversational AI means for an AU or NZ clinic once you take the phone out of it: reminders, recalls, intake, follow-up, reactivation and web chat.
AI scribes for Australian clinics: how to choose one
A vendor-neutral guide to choosing an AI scribe in Australia: pricing, data residency, PMS integration and what regulators require.
AI receptionists for medical and allied health clinics
AI receptionists for clinics: what they handle, what still needs a human, and what to check in Australia and NZ before you buy one.
Medical practice automation: what to automate first
Every vendor lists tasks you could automate. Here's how to choose which one first, by time cost, error risk, patient impact and ease.
AI adoption in healthcare: cost, risks and where to start
What drives the cost of AI adoption in Australian and NZ healthcare, why projects fail, and where a practice should start.
Healthcare workflow automation: examples for clinics
What healthcare workflow automation looks like in a small clinic, from a referral system I built myself to real numbers from AU practices.
AI vs automation: what your clinic actually needs
AI and automation aren't the same thing. A plain guide to the difference, with a comparison table and a test for what your clinic needs.
AI search optimisation for healthcare: a practical guide
How Australian and New Zealand clinics get found in ChatGPT and Google AI Overviews, and what AHPRA rules out along the way.
How to build an AI implementation roadmap for healthcare
The running order for an AI rollout in an AU or NZ clinic: who owns it, what to check before buying, consent, training, and the follow-up nobody scopes.
AI in Healthcare Administration: A Practice Guide
How AI is actually used in Australian and NZ clinics: admin, documentation, patient communication and reporting, with what regulators are watching.
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