Healthcare SEO and AI search for clinics

Healthcare SEO and AI search is the work of making your clinic easy to find on Google, on Google Maps and in answers from AI tools like ChatGPT. It is for clinics in Australia and New Zealand.

What we do

  1. SEO

    We fix the technical basics so Google can read your site: page speed, titles, headings and links. Then we build a page for each service and each location you serve, so a search for a specific treatment in your suburb has a page to land on.

  2. AEO (answer engine optimisation)

    AEO is making your site easy for AI tools like ChatGPT, Gemini and Perplexity to read and quote, so your clinic can be named when someone asks them for a recommendation. We write plain, direct answers to the questions patients actually ask, add markup that machines can read, and keep your name, address and phone number the same everywhere you are listed.

  3. Google Business Profile

    This is the listing that shows on Google Maps and in local search. We check your categories, services, hours, photos and the details people see, and keep them accurate.

  4. Google Ads

    Search ads for the services you want more of, sent to a page that matches the ad, with tracking so you can see which calls and forms came from them. We tell you plainly if your site or profile needs fixing first, because ads on a weak page waste spend.

What it looks like in practice

A page for each service

A physio clinic has one "Services" page that lists everything in a paragraph. We replace it with a page for each treatment: who it suits, who treats it, what the first visit involves and the questions people ask.

A Maps listing that matches the clinic

A dental practice is listed under the wrong category with no services shown. We correct the category, add the services and photos, and make the details match the website.

An answer an AI tool can quote

Someone asks ChatGPT who treats sciatica near them. The clinic's site has a clear page that answers exactly that, in plain words an AI tool can lift. Whether it names you is up to the tool. Our job is to make you easy to name.

An ad that lands on the right page

A chiro clinic wants more bookings for one service. The search ad for that service sends people to a page about that service, not the home page.

Where we start: a free audit

We audit your website and how you show up on Google, Google Maps and AI answers, then walk you through a prioritised fix list on a call. If you want us to do the work, we scope it and send a quote.

See the offer

How working with Opal works

  1. Intro call

    We talk through where new patients are coming from now and where you want more.

  2. Audit

    We look at your site, your Google Business Profile, your Maps listing and what AI tools say about clinics like yours, so we know what is holding you back. It is ready within 3 business days of the intro call.

  3. Recommendations call

    We walk you through what we found and what to fix first. If you want us to do the work, we scope it and send a quote. Nothing starts until you say go.

  4. Build and measure

    We do the work in your own accounts, report on what it produces, and adjust.

Frequently asked questions

What is AEO (answer engine optimisation)?

AEO, or answer engine optimisation, makes your site easy for AI tools like ChatGPT and Perplexity to quote. We write a direct answer to each question patients ask, on a page for each service. We add structured data, make your name, address and phone number match everywhere you're listed, and check what the tools say about you.

How is healthcare SEO different from regular SEO?

Patients search by place and by problem, like "physio near me" or "sore knee treatment". So healthcare SEO leans on local signals: your Google Business Profile, a page for each service and suburb, and accurate details everywhere you're listed. We build those around how patients in your area actually search.

Can you get my clinic recommended by ChatGPT?

No one can promise that. AI tools decide what they name, and the rules keep changing. What we can do is the work that makes you easier to find and quote: clear pages, consistent details and a tidy Google Business Profile. Then we check what the tools say when asked, and report it.

Do you run Google Ads for clinics?

Yes, when it fits. We set up search ads for the services you want more of, send them to a page that matches the ad, and track which calls and forms came from it. We tell you plainly if your site or Business Profile needs fixing first, because ads on a weak page waste spend.

What does the free audit include, and what happens after?

Yes. The audit and the walkthrough call cost nothing. If you want us to do the work, we scope it and send a quote. You can say no.

What do you need from us to start?

Four things: edit access to your website, manager access to your Google Business Profile, view access to Google Analytics and Search Console, and a short list of the services you most want more patients for. All through accounts you own and can remove us from. We never need patient records.

Find out who Google and AI tools are naming instead of you

A free audit shows you what comes up when a patient searches for a clinic like yours, and what to fix first.

Related guides

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Website and online booking

A patient finds your site, can't tell which service suits them or how to book, and leaves.

We build or rework your site so the path from first visit to booking is short and obvious, with a page for each service you want more of.

Explore website and online booking

CRM and patient follow‑up

An enquiry lands on a Friday evening, nobody replies until Monday, and the patient has already booked elsewhere.

We set up a CRM (one system that holds every enquiry and patient) so each enquiry gets a prompt reply and past patients get a nudge to rebook.

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Workflow automation and AI

Your front desk spends the day on phone calls, reminders and re-typing notes into a second system.

We find the repetitive jobs and hand them to automation and AI, with your team still in control of what goes out.

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